Arizona State University Sparks Debate with New Content Creation Degree

Arizona State University (ASU) has built a reputation as one of America’s biggest party schools, but its latest academic offering has people asking whether the real major is chasing clout.

The university is launching a bachelor’s degree focused on content creation, teaching students how to build an online audience, grow their personal brand and turn social media into a career. In other words, yes, getting credit hours for TikTok is now officially a thing.

School officials insist the program is much more than teaching students how to dance in front of a ring light.